Brewery on the ball 

Arkell’s launches Pilsner Summer of Soccer 

 

As England anticipates a sizzling summer of international soccer in South Africa, and Swindon Town Football Club soars to new heights, Arkell’s Brewery is launching the ‘Pilsner Summer of Soccer’ campaign to celebrate our most popular national sport.

 

The first match of the World Cup 2010 (between South Africa and Mexico) kicks off on 11 June, with England up against the USA the following day, but the Arkell’s promotion, which offers Arkell’s Pilsner at the recommended retail price of £2.20 per pint, will start as World Cup fever starts to build later this month.

 

Celebrations to come?: (l-r) George Arkell, Swindon manager Danny Wilson, Chief Executive Nick Watkins and Alex Arkell

 

“Good beer and the beautiful game go together," commented brewery chairman, James Arkell, "this summer is going to be a fantastic opportunity to see the World’s greatest and most talented footballers perform on an international stage.

 

"But our national football league is where England’s stars are nurtured and we have supported our local football club, Swindon Town, as a sponsor since the 1980s, watching other major club sponsors come and go, but sticking with Club even in the tough times, so we’re delighted to see them doing so well this season.”

 

Arkell’s started brewing its own Czech-style Pilsner lager at its Swindon brewery last year and is now supplying its unique Pilsner lager to its pubs and to the free trade across the South and West of England.

 

Arkell’s Czech-style Pilsner, 3.8% ABV, is available from the cask in all Arkell’s managed houses and in many Arkell’s tenanted pubs. It is also available in bottles.

 

It is brewed by Arkell’s Head Brewer, Don Bracher, using traditional Saaz hops from the Czech Republic and Styrian Goldings hops from neighbouring Slovenia.