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Date added: 06 December 2011

A Proper Christmas Pint! 

Arkell's seasonal Noel ale now in Swindon pubs 
With the 2011 Christmas season now in full swing, Swindon's Arkell’s Brewery has delivered its seasonal Noel Ale into pubs across Wiltshire and the South of England.
And this year, for the first time, the beer has been brewed by Alex Arkell, great grandson of the beer’s namesake, Sir Noel Arkell, who was born on Christmas day in 1893 and ran the brewery from the 1920s until 1971.
Alex Arkell brewing Noel Ale at Kingsdown Brewery, Swindon
For Alex, who qualified as a brewer earlier this year and is now working at the Wiltshire family brewery in Swindon, it is an honour, but quite a responsibility to be able to carry on the family tradition – especially as, at 26, he’s as old as the beer itself.
“I can say with absolute sincerity that I’ve tasted Noel Ale at Christmas for my entire life,” he said.
“As far as I am concerned, it’s the best Christmas beer in the world – but as I’ve been working alongside our Head Brewer, Don Bracher, in charge of brewing it this year, I also feel a big sense of responsibility to see that it goes out of the brewery in the best condition possible – there’s over two decades of Arkell’s brewing history riding on my shoulders.”
Party pins & gift packs
Noel Ale is, at 5% ABV, a full-bodied beer which is cleverly disguised by its distinctive light colour and slides down very easily, leaving drinkers with a warm, tingling feeling – ideal for celebrations and cold winters.
A pint of Noel Ale will cost around £2.90 in the pubs.
Party pins are also available (10 litres Party Pin £32.17, 20 litres Party Pin £61.64). An 8-pack of Noel Ale costs £14.26. And the perfect perfect gift for Christmas?
A 3 bottle gift pack at £5.22.
To purchase Noel Ale party pins contact Arkell’s Brewery on 01793 823026.
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