The former Olympic champion spoke positively about the initiative while meeting local school children and students who were taking part in various sporting activities at the STEAM Museum.
Seb Coe watches lends encouragement to schoolchildren
trying out gymnastics
The Get Active campaign aims to get employees, students and the local community involved in physical activities for 15 minutes.
"It great to see so many people here getting involved in Get Active," said Lord Coe, "it's a fantastic scheme that I'm delighted to support."
"The cost to the National Health Service of inactivity is £8 billion pounds a year. And it is absolutely essential to give people the opportunity to get involved in active lifestyles.
"Bringing youngster here today introduces them to so many activities they can try, and hopefully take up. And it's essential over the next five years in the lead up to the 2012 Games that we keep promoting it," he added.