The Greatest Arkell's Adventurer:
David Hempleman-Adams |
This summer, Arkell’s pubs and venues across the South West will be taking part in the biggest ‘pub quiz’ the brewery has ever organised, when The Great Arkell’s Adventure is launched.
From May Day Bank Holiday Weekend free ‘Adventure Maps’ will be available at every Arkell’s pub, or directly from the brewery and Arkell’s is inviting everyone to enjoy a summer solving more than 100 clues, one of which is located at every participating pub.
David Hempleman Adams, an old friend of Arkell’s, one of the world's greatest explorers and currently the only person to have completed the Explorers' Grand Slam of climbing the highest peak in each of the world’s seven continents helped Arkell’s Brewery to launch The Great Arkell’s Adventure at The Freke Arms near Hannington, Swindon – where he held his stag night more than sixteen years’ ago.
James Arkell, managing director of Arkell’s Brewery said: “You don’t have to be an intrepid explorer like David, the Great Arkell’s Adventure is about getting everyone out and about this summer, discovering facts and areas of the South and South West of England they didn’t know before. And you won’t need huskies or sleighs to carry your food around either – most Arkell’s pubs serve good food and great beer, which will give you the sustenance you’ll need to solve the next clue!
Some of the clues are straightforward – and some are not, but the only way participants will know is by visiting each pub. Successful super sleuths will have the chance to win an all-expenses paid trip to The Munich Beer Festival, The ‘Oktoberfest,’ which runs from 17th September to 2nd October 2005*, with runners-up being invited as special guests to tour Arkell’s Brewery, one of the finest examples of a Steam Brewery in the country.
Swindon-born David Hempleman Adams, who now lives at Box, Wiltshire is a great supporter of Arkell’s.
During a successful trip to conquer Everest in 1993 he said: “I would kill for fish and chips and a pint of Arkell’s”, and the thought of a pint of his home-town brewed real ale kept him going again after he achieved the longest British solo flight toward the North Pole. He told reporters after landing that he was looking forward to coming home for a pint of Swindon-brewed Arkell's beer.
He said: “My family and The Arkell’s family go back a long way – they brew beer and we drink it!”
He also added that whenever he speaks to audiences across the world – he always tells them that the secret of his success is a pint of 3Bs. “Of course, in America, they don’t understand what it is – making it even more of a secret ingredient!”
James added: “Every pub has more than a few fascinating facts about it - there are always a fair few stories to tell, but we hope that everyone enjoys our Great Arkell’s Adventure this Summer, and we’d love to hear more fascinating facts about the pubs, or villages or towns they’re in.”
Arkell's Adventure FAQs:
When does The Great Arkell’s Adventure start?: May Day Bank Holiday weekend
When does it finish?: 31 August 2005
Where can I get a map?: Maps will be available from every Arkell’s participating pub as well as the brewery towards the end of April
Completed Adventure Maps should be delivered, by post or in person to Margaret Leech at Arkell’s Brewery, Kingsdown, Stratton St Margaret Swindon SN2 7RU.
The final draw will be after that date and winners will be notified by post.
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