Who Knows You?

Identity Matters  - a talk by Martin Warnes at NRG Networking in Swindon

 

In the 20th century success came from ‘not what you know but who you know’. In the 21st century success now comes from ‘not who you know but who knows you’.

This shift arose because of the way people now shop, not just for consumer durables but across every sector - a shopping revolution created by the rise and rise of the internet. In this age of ecommerce, being ‘known’ is what selling is about and what every company should aspire to.

We live in a world where we are bombarded with more than 1,500 brand messages every day – but research suggests we are capable of retaining only 1,000 brand names at any given time. Clearly those who do not understand the imperative of needing to be known will have problems.

In our information log-jammed world the rules of marketing pioneered by Proctor & Gamble 100 years ago are just not relevant any more. Chuck away your 'How to' books on marketing and concentrate instead on determining people's perception of your organisation - make it distinctive, sharper, consistent.

Brand and ID expert Martin Warnes, explains how businesses - especially those without vast financial budgets – can make themselves better known and therefore more successful.

About Martin Warnes:

Martin Warnes / Warnes Id Co is an acknowledged leader in the field of creating and rejuvenating identities for business entities. Over the past 30 years Martin has created more than 250 identities, for local clients such as The Roman Baths and Swindon Borough Council and national / international names such as Avis, Tizer, Wallis, MEI and HobbyCraft.

 

Contact:
Group Leader
Jo Smyth
js@nrg-networks.com01666 861149 

Martin Davies NRG Founder & Director
md@nrg-networks.com0845 4080 639

Venue
Marriott Hotel Swindon

http://www.swindonmarriott.co.uk  
Pipers Way
Swindon
SN3 1SH

 

When

Tuesday 07 June 2011

Starts 11am