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Date added: 20 December 2011

How much impact can 2012 have on your business? 

Our Swindon business advice column with Gail Gibson
 
Gail Gibson Swindon Business Advice
2012 is just around the corner. Itís a new year just like any other. However 2012 is a special year particularly here in the UK, with the Olympic Games being held in London in July and the Queen celebrating her Diamond Jubilee. 
 
So what impact can 2012 have on your business? Looking at the year ahead from the perspective of opportunities, you could say there is plenty of potential to profit from both the Olympics and the Diamond celebrations, dependent upon your product or service or how widely you view both events?
 
However, letís take an alternative look at what the year 2012 tells us in numerical form. When you separate the numbers 20 and 12 there are two key business points to consider. Firstly, the number 20 can be related to Paretoís 80/20 principle, where 80% of profits in your business are generated by 20% of your customers. And secondly, the number 12 can be associated with the 12 calendar months of the year. 
 
Confused?
 
Now that weíve separated 2012 into two distinct numerical categories weíll explain how each can impact on your business success in 2012.
 
The 80/20 principle. There are three main success points in relation to this:

- 80% of your profits come from 20% of your customers
 
- 80% of your profits come from 20% of the time you spend
  
- 80% of your sales come from 20% of your products
 
As you can see 80/20 does have a potential impact on how much you will or wonít achieve in your business. You simply canít ignore it. It is important to develop a strategy or formula to reach this desired outcome. 
 
Itís about challenging yourself to see that 20% of the value of each transaction, each project or each client gives you 80% of what you aspire to achieve. Focus on the 20 of 2012 and you will take steps toward working smarter not harder and to reap the benefit of an 80% reward.
 
The next 12 months. Twelve months in business may seem like a long time on the first of January each year. But as you very well know the months roll by very quickly. There is nothing you can do to slow down the pace but you can give yourself an opportunity to clarify what you want to achieve each month.
 
Set yourself business goals at whatever intervals suit you and your plans throughout the 2012 period. Think about what you can achieve, what you aim to achieve then set your goals, establish your objectives or how you will get there, and make your goals happen. 
 
Focus on the 12 of 2012 together with your value packed 20% of sales and profit, and make a huge and positive impact in your business during 2012.
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