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Is Email The New Snail Mail? 

Our Swindon business advice column with Gail Gibson
 
Gail Gibson Business Advice Swindon
Think about it. How many emails flood into your inbox everyday? How many are really important? How many do you actually open, read and respond to?
 
In relation to the “old fashioned” direct marketing method of sending letters, do you now feel that email is out dated because of the lightning speed of social media communications? Have we simply run out of time to actively engage with email because of “in the moment” exchanges and expectations on Twitter, Facebook or LinkedIn?
 
It seems that our working lives are busier now than ever before. Why? Are we expected to do more? Is it because we get caught up in all the noise and the distractions created by these fast evolving platforms of communication? Or do we feel the need to keep up with all that is going on, in an instant?
 
Social media can give us access to in the moment, right now information and happenings about things that are taking place on local, national and international levels. In return social media almost implies that we give an immediate response. It’s how it works. Hand in hand with social media is the popular platform of apps as an additional method of on the spot connectivity.
 
Is now the time for businesses to utilise social media connectivity via an app as the most appropriate long term approach to drive customer engagement and customer value?
 
Introduce an app
  
If we look back to the newest version of snail mail – email, we’ve already established that with an increase in the busyness of our working lives, we simply don’t have the time to sift through our inbox for what is important and time sensitive. However what we do have time for is faster, real time connectivity which invites a rapid response.
 
To engage effectively with your target market, a progressive approach to grab attention is to introduce an app to your marketing strategy. By creating an app you are in effect placing your business right into the palm of your audience.
 
With smart phones leading the way in communication today, millions of users respond to or share more often than not instantaneously to what they receive on their mobile device. Smart phones have become the “mobile life organiser and entertainment” tool of choice for so many, which is one of the main reasons why an app is ideal to market your business.
 
Put the opportunity into the hands of your audience i.e. establish in the moment engagement, and you will be definitely onto a winning formula for success!    
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