Why An Integrated Approach To Marketing Is A Winner 

Who doesn’t love the pick n mix stand at the cinema?

With an amazing selection of your favourite flavours, you get to choose what you do and don’t like. For most people there is one favourite sweet that simply must be in the bag, together with a collection of other delicious treats.

It’s the mix that you enjoy; it works for you

 

Like the pick n mix stand, multi channel marketing for your business can help you achieve a greater level of success.

Even in the current climate where the marketing budget is often the first to be cut, many business owners remain optimistic and are actually spending more in this area.

However what is helping them to be more successful is to take an integrated approach, with a selection of platforms, to engage with and drive business.

It is clear that there is a definite trend away from conventional broadcasting and advertising toward digital media channels. This is not entirely the latest news however social media is demonstrating year on year accelerated growth in many businesses.

Social media marketing continues to be somewhat of a grey area because it is difficult to justify its credibility and the return on investment in terms of spending. 

Many business owners will question – “What does social media deliver?” or “What are the tangible results?” 

These demonstrate the reality that social media, although a powerful method to engage with your audience, still has no benchmark yet.

On a more positive note, targeted marketing using mixed channels which can include social media, email, direct mail and advertising, does indicate an increased level of business success. 

As a platform to share something interesting & new, let’s look at the ways in which social media can enhance your marketing message.

Social media can:

- add value exchange in the customer journey

- raise awareness of your brand and be an audience builder

- contribute to an outcome as part of an integrated approach

- boost interactivity between your customer and your business

- build trust and strong relationships with your brand

Implement a multi channel approach to your marketing strategy and you will guide your customer through the marketing journey, making it easier for you to understand and measure the customer experience.