Why Do You Need to Learn about Social Media Marketing? 

 

As a business owner, are you still reluctant to dip your toe in the water and give the world of social media marketing a chance to help spread the word about your business?  
 
Do you realise you do so at your peril? 

In less than a decade the ‘new wave’ of social media platforms has shown a meteoric rise to business stardom, in particular the most popular channels of Facebook,Twitter and LinkedIn. Millions of people across the globe post, tweet, share, like and retweet; 24/7, 365 days per year, for their businesses. 

You are missing out on the action...

Learning about ways to market your business using social media offers you an opportunity to take part in the action and discover what you need to do to become a Terrific Tweeter or a Fabulous Facebooker.

So what do you think are main reasons why people attend social media marketing workshops? 

Here are my top 6 reasons: 

- To learn how to attract and reach a wider audience

- To discover how the platforms can help you market your business

- To achieve clarity of purpose

- To explore how the platforms can be used for business

- To discover how the platforms work

- To learn how to embrace the power of online word of mouth referrals and recommendations

Do these six reasons inspire you to find out more about how you can integrate social media into your marketing mix?  

Think about it.  

Armed with a set of business objectives, the next step for most business owners is to address the pros and cons of using social media platforms. So let’s take a look at both types.

Pros – reach of audience, free, instant, niche, segmentation, connection, brand building/awareness, visibility, expertise, trust, communicate, be helpful. 

Cons – time, consistency, reputation, amount of information (filter), skill, fear, productivity, content, spam. 

Do you have any more pros or cons to add? 

Your challenge now is to step out of your comfort zone and to learn a new marketing skill. Discover how to develop a bespoke social media strategy to grow and future-proof your business.