How to Achieve Integrated Marketing Success 

 

With considerable experience in social media marketing, having designed and delivered various workshops over the past couple of years, I regularly train business owners who are challenged and overwhelmed by the whole concept of social media.  

Many people share their concerns and reservations about security and reputation; others feel they don’t know how to keep up with all the changes, which platform they should be on, or why they should even consider social media as a tool to build their business.

So how do you overcome your fear of or resistance to making the best use of social media in your business? 

Here is a list of challenges shared by delegates together with suggested solutions:

Challenge Solution

How do I get started? Master one platform first

How do I attract buyers? Find out how your audience talk

What content should I share? Relevant, interesting, keyword specific content

What should I say/focus on? Understand the needs of your audience

How do I gain followers/post Follow your followers + theirs

relevant information?

How do I manage my time? Create a communication plan

How do I measure my success? Customer engagement/sales

What are the 'right connections' Search in your industry sector

in my business?

What is the best platform for my LinkedIn

business?

Spend time thinking about your purpose for integrating social media into your marketing plan. Then create a clear strategy based on your ‘why’, how your audience communicate, relevant, fresh content, and manage your time so you can remain at your productive best.

A key to your success – focus on building relationships, not selling to your connections.