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Is your Copy Write for your Business? 

The fifth in a new weekly series of articles for SwindonB2B by Swindon author, writer, coach and trainer Gail Gibson
 
The fifth in a new weekly series of articles for SwindonB2B by Swindon author, writer, coach and trainer Gail Gibson.
 
Let me ask you a question: Do the words on your website, flyers or brochures truly represent and reflect a clear message about your business?
 
Or do they disappear into obscurity and allow your professional business to just become “one of many”?
 
Would you like to stand out from the crowd, be noticed and successfully drive more customers in your direction? When you setup your business you had a vision.
 
A vision of what you wanted to represent, how you wanted to be seen in your marketplace and how you could differentiate your business from others.
 
You researched your market and sourced the right people to help you develop your business, those providing expert advice and guidance.
 
Next you looked at a variety of ways to market your message to your audience; via a website and other promotional materials. Of the marketing options available, how well is your business message presented to your audience?
 
Whether you are a one man band, small business or large corporation how critical is good, compelling and relevant copy to your organisation?
 
On a scale of 1 to 10, this is one area very often overlooked by many businesses. Why? Because many business owners “know” everything about their own business and feel they are the best placed person to write the words to promote their own business.
 
Yes, you know about your business BUT do you have the right skills, time and inclination to put together great copy to attract and inspire your potential customers to actually do business with you?
 
Take your website. What does it say about your business? Does it inspire people to pick up the telephone and call you or to email you for more information? Does it instantly tell them – What’s In It for Them? After all, your website is a shop window for your business.
 
It should reflect who you are and what you are about in a professional and targeted manner. Are you easily found in web searches? Is your copy SEO rich (not saturated) for local area content?
 
What is the length of viewing time of your visitor – do they read your content and take action to contact you? There is no guarantee that good, relevant and compelling copy will definitely bring successful results however without it your business will miss out on opportunities.
 
Together with SEO your web and marketing copy should create interest and be thought provoking, to encourage your visitors to want to learn more. Your words should convey information, personality and attitude, giving personality to your business. Your options?
 
Write it yourself or employ the services of a professional copywriter. As previously mentioned you have sound knowledge of the detail of your business and what you are trying to achieve with your marketing strategy however a good copywriter can add something extra.
 
A professional copywriter will spend time with you, to get to know and understand both you and your business.
 
In effect the copywriter sees and understands your business from an outside viewpoint and should reflect this in the copy they provide for you.
 
Getting your copy professionally written gives you back the time to develop and grow your business; to talk to your customers and network with other professionals.
 
Utilise a copywriter’s expertise and make your business really stand out from the crowd and achieve successful business growth.
 
Written by Gail Gibson of True Expressions
Discovery, Change, Transformation
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