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Date added: 30 June 2010

Why Facebook is a Winner 

Our weekly Swindon business advice column with Gail Gibson
 
Did you know?
 
- It took Facebook less than 9 months to get 100 million members?
 
- There is 1.5 million + of content (articles, blogs, photographs etc) shared each day on Facebook?
 
- That the fastest growing sector on Facebook is women between 55-65 years old?
 
Wouldn’t you like to be part of this? 
 
Maybe you’re thinking, “But Facebook is just for young people?”
 
Statistics prove otherwise as can be seen above. A huge percentage of the world population are regular and keen users for all manner of reasons from friendship to business.
 
Here’s what some business owners have said about Facebook: “But I don’t have time for Social Media because…”, “It’s not right for me?” or “It’s lost time for my business”.
 
Think about this question: What can Facebook do to grow your business?
  1. Alternative way to market you and your business.
  2. Build successful, productive and long term connections
  3. Raise brand awareness for brand YOU.
  4. Other people to talk about you. Be seen as an expert in your field.
Before you embark on your social media marketing exercise make sure you have a strategy in mind. Have a focus. Set objectives to help you achieve your goals. Set boundaries e.g. subject matter for the content of your posts etc.
 
Talk to social media experts. Listen to their suggestions and advice then decide on the best route for you. Link your Facebook page to other social media sites such as Twitter and Linked In to help expand and grow your network.
 
If you feel you cannot make a positive commitment to posting articles, blogs and recommendations then outsource to experts in that field e.g. copywriters, SEO bloggers etc
 
In response to people who say that it’s lost time for their business it does have to be said, can you afford not to do it?
 
Written by Gail Gibson of True Expressions
Discovery, Change, Transformation
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