To Follow or Not to Follow? 

Our weekly Swindon business advice column with Gail Gibson

To follow is to do the same isn’t it? Take a look at a flock of sheep in any field, anywhere. One thing you will find is a set of tracks across the field that every sheep follows; the same path to the same destination – more often than not the food trough!

So too in life and business, are we the sheep who follow the lead of others and do the same things? Are you ready to get off the path, to take the lead and venture in a new direction?

Right now I’m reading The 4 Hour Work Week by Timothy Ferriss. One key message for me is the uninitiated desire in many to take the lead and stop following what others do, to achieve their own goals and dreams. Why do we have to follow everyone else and do similar or the same activities as them? Are these activities getting you closer to your goals? Or is your dream a million miles away and fading?

Just because X business uses social networking to connect with and “talk” to people, and Y business uses video blogging and You Tube to reach the masses, doesn’t mean that you have to be a sheep and follow their lead. I agree that in this instance, marketing style depends on personal choice; however why not be bold and be different?

Stop following the flock and cut the fat from your work. Transform your long hours in the field into shorter more effective shepherding. Start a new path leading to your dream trough.

 

Written by Gail Gibson of True Expressions
Discovery, Change, Transformation