What does your Brand say?
Our weekly Swindon business advice column with Gail Gibson
Marketing your business is an effective way to develop, grow and maintain productive and healthy business relationships. On your marketing journey you will encounter challenges as you aim to raise your brand awareness. The market is tough, the competition even tougher, and everyone wants to be remembered and revered as “the” organisation to do business with.
Let’s take a look at your marketing process. You spread your word via various channels such as email, the internet and social networking etc You aspire for your receptive audience to desire your product or service. You want to be recognised for your brand and what it stands for. Now this is where the behind the brand values get involved.
Consider your brand. What does it say about you, your ethics, your beliefs, but most important of all, your values? What type of reputation and credibility do you want to build to maintain the success of your business?
Now is the time to complete a review of your business values. Why? A review is a helpful way to re evaluate where you are going, what your business message is or how it has changed, and how you want your customers to perceive the value you offer.
Here is a list of values to get you started on your review:
- Integrity
- Authenticity
- Responsive
- Reliable
- Excellent Customer Service
- Be Yourself
Integrate your marketing with your core values, share your defined message and pave your path to achieving brand awareness success.
Written by Gail Gibson of True Expressions Discovery, Change, Transformation |
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True Expressions - website |
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True Expressions | |||||||||