What Can Your Business Achieve? 

Our weekly Swindon business advice column with Gail Gibson

   

Who believes that PR costs the earth? When you do your own PR it costs nothing but your time, motivation and energy. There is the option to pay someone, however pricing will vary according to different agencies. Some say PR is more powerful than advertising. What do you think?

 

What is PR? PR is about building a relationship with the media, just the same way that you build a relationship with your customers. Relationships take time. As you grow this relationship, your main focus for successful PR results is to develop sustained communication; ongoing conversations so to speak.

 

Before you embark on a campaign consider what you plan to achieve using PR. Have a goal in mind to provide you with an end result. Think about Who? What? and Why? Who do you need to get in front of, in other words, what audience will you pitch to?

 

Next it’s time to look right into your business to unearth stories to share; stories that will drive interest in your direction.

 

Have you:

 

- developed new products/services

- won an award

- taken on new staff

- expanded your business

- won a new contract

- supported/hosted charity/special events

- an inspired human interest story

 

Brainstorm all areas of your business and think hard about what impact your PR story will have and how it will promote your service or product. What will it bring to your business?

 

To help you produce great PR focus on these three things:

 

-tell a story

- be honest

- share “now” news

 

Written by Gail Gibson of True Expressions
Discovery, Change, Transformation