Make your Business more Effective with LinkedIn 

Our weekly Swindon business advice column with Gail Gibson

 

With such a vast array of social media options available today, do you find it a real challenge to choose which one will work best for your business? From Twitter, Facebook and LinkedIn to name a few, which one will help you achieve better results, acquire more clients or meet with your marketing needs?

 

Do you run a B2B or B2C business? Recent findings suggest that Facebook is more effective for B2C business owners when acquiring new customers, compared to LinkedIn which gives a better ROI for B2B businesses.

 

Have you seen the current Rowse honey Facebook television ad campaign? Via conventional and social media, this B2C product has instant impact which helps to create a following online plus a potentially higher level of sales in supermarkets.

 

Use of two streams to market their product is attractive to people of all ages; a positive for both brand awareness and business growth.

 

Why then is LinkedIn more effective for the B2B sector?

 

Let’s take a look at the types of industry who use LinkedIn as their social media tool of choice:  

Is your business in one of the above sectors? Do you or do you plan to use social media as a marketing tool?

 

Before you do plunge headlong into unknown waters ask yourself:  

Many organisations demonstrate a clear move toward focussing on inbound programs to market to their clients such as company blogs and email newsletters, as opposed to more traditional methods of direct mail, print advertising and telemarketing. More and more businesses are replacing ineffective and dated methods of marketing with the latest digital and highly affordable techniques. And the results are in: effective performance leading to greater profits from more customers.

 

Start capturing more leads today for almost zero risk. For all B2B business owners: LinkedIn opens doorways. LinkedIn starts conversations. LinkedIn can lead to your business getting more new customers. Embrace social media as a new and “low cost” marketing tool. Reap the huge benefits for your business growth and success.

 

Written by Gail Gibson of True Expressions