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Date added: 30 May 2008

Honda reaches for the sky 

Revolutionary new ad played LIVE on TV last night
 
Honda Accord in Swindon
Swindon connection:
the first ever Honda car built in
Swindon (l) was the Honda Accord
Car manufacturer Honda took TV marketing to a whole new level last night - with a live advert played on Channel 4.
 
The advert was created to promote the new Honda Accord - which incidentally was the first Honda car produced in Swindon, more than 16 years ago.
 
The strict 3-minute live broadcast - inspired by the company's "Difficult is worth doing" slogan - saw a team of elite skydivers attempt to form the letters H, O, N, D and A in sequence.
 
And amazingly, they did it!
 
Watch the following YouTube clip to see just how it happened...
 
 
Live Honda TV ad
courtesy of YouTube
 
You've got to see it to believe it...
 
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RELATED LINKS
Honda UK - website
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  Honda of the UK Manufacturing Ltd.  
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