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Date added: 31 July 2012

A Trio of Business Pearls 

Our Swindon business advice column with Gail Gibson
 
When you run a business it’s both positive and progressive to hear about how other business owners achieve success.

This provides a great opportunity to learn more and to “borrow” a pinch of what they’re doing.

Recently at a business award ceremony, Creative Director of Innocent Foods, Dan Germain, shared his three pearls of company success.

Pearl 1: Listen. Ask your customer what they like, what they want and what they need. When you listen, you gain advantage. You get to stay ahead of the game and to meet the changing needs of your customer.

Pearl 2: Focus. What is the mission of your business? Innocent Foods is all about helping people to live longer – this is their mission, their one purpose. 

It’s what inspires and excites their people to get out of bed every day and to come to work for them. Have a clear focus – one purpose – a core for what you aim to achieve.

Pearl 3: Hire people smarter than you. Attract, develop and grow a simply great team. When Innocent Foods began Dan confessed that both her and his business partner were “green”.

Together they entered into the unknown realm of food and drink. The secret of their success has been realised by bringing together a team of young, smart and innovative creators.

Do you have these pearls in your business? What are the pearls of your business success? 
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