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What Inspires Trust in Business? 

Our Swindon business advice column with Gail Gibson
 
Placing your trust in someone is one of the most important business decisions you will make; one which will determine a positive or negative outcome for you or your business.
 
Wrong decisions often prove to be disastrous, being costly to both your business and your reputation.
 
On the other hand, making a right decision can boost your buying and selling power, ultimately leading to other’s having confidence in you and your business.
 
Consider the decisions you make when you buy a new car

What do you look for? Personal choice, style, colour, and economy, however there is no doubt there will be one standard element: reliability.
 
Reliability: to make it affordable, to build confidence in the manufacturer, and to measure your expectations. And what is one alternative word for reliability – trust?
 
Develop Trust
 
Being reliable constitutes the development of trust. It indicates a level of commitment between two people who wish to pursue and build a business relationship.
 
Being reliable says to someone that you are not just a “fly by night” person networking for a quick fix; to do business, secure a deal and be off.
 
You are here for the long haul; to discover what type of working relationship you can build, what type of business you can potentially do together, or how you can refer business opportunities onwards to others.
 
Many people might say that anyone can “promise the world” in a conversation and that “talk is cheap”. There will always be people out there who are in business for quick results, whose aim is to make as much money as they can in the shortest possible time.
 
Obviously you would not even build the slightest bit of trust, respect or confidence in them. Being aware of potentially “bad” business deals is vital.
 
Great Expectations
 
Consider what you want to achieve from the business relationships you build. Don’t expect the earth from someone if you’re not prepared to put yourself forward.
 
Expectations need to be clear so both parties can be sure about how the relationship will progress, from beginning to end. 
 
Measuring your expectations develops confidence in you and your business. It outlines your values and principles, placing you as an individual with integrity and authority. In other words you create respect. Having confidence in an individual is a high priority for most business owners.
 
Build a Reputation
 
It cannot be disputed that good reputations are built on trust. The more someone gets to know who you are and that you can deliver on your word, or hears rave reviews about your previous business performance, your reputation naturally moves in an upward direction.

Let’s face it - people like to do business with someone who is trustworthy and reliable. 
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