Three Reasons Why Surveys Are Great For BusinessOur Swindon business advice column with Gail GibsonHow do you find out how your customers rate your
business, the service you deliver and whether you actually provide them with
what they need? The answer is quite simple – all you have to do is ask.
There are
countless ways to gather customer feedback, from picking up the phone and
having a personal conversation, to sending a gift with a short questionnaire.
How many ways have you tried and what levels of success have you achieved as a
result?
Ever used a survey?
Think
about the times when you have received a survey from a business. When and how
does the survey arrive – in the post or via email or social media? What does
the survey ask you to do? Is the survey difficult or easy to do? Is there a
reward for completing the survey?
Write down
your answers to the above questions and you’ll discover how effective sending
out surveys for your business can be.
Here are 3 beneficial reasons why
surveys are great for your business:
1.
Improve your service. Whether you’ve been in business for one year
or twenty years, there is always room for improvement. Without knowing
where you make mistakes and successes, how can you improve what or how you
deliver your unique service? Ask your customers to share both their
positive and negative (areas for development) experiences of your business.
2. Build long term and loyal customer relationships. As a form of communication,
a survey can help you have a ‘conversation’ with your customers. Really
listen to what your loyal customers are saying as they have been with you
the longest, perhaps having watched you grow right from the start to where
you are today.
3. Meet the needs of your customer. The needs of people change.
Do you keep up to date with change in your business, your service and the
individual needs of your customers? Surveys can help you understand your
customers better. Surveys can give you a chance to tweak, reinvent or
diversify your product/service to address and meet the needs of your loyal
and prospective customers.
So, how do you create an
interesting survey that your customers will complete and return to you?
An
excellent online tool is Survey Monkey (
www.survey.com).
This platform offers low or no cost options, together with easy to setup
surveys including dropdown tabs and text boxes etc, easily customisable by you,
for your business.
|
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||