How To Stand Out As A Social EnterpriseOur Swindon business advice column with Gail GibsonGone are
the days when a social enterprise wins favour with an audience due to the
purpose behind their business message. Today, your loyal band of followers and
supporters, together with the way you actively engage with and encourage new
members, expect so much more.
What do they want? They want passion, impact, delight and love. For any organisation, small business or social enterprise to achieve success in today’s world, you must stand out from the crowd. You must be different in your market sector. You must become remarkable and remain memorable for the right reasons. For social enterprises this implies that now is the time to take a new and bold step away from purpose being the focus of your marketing strategy. So what can you do? Firstly show your audience why you are passionate about who you are. When you look at your product, right from the design phase – consider what it is about it that is driven by passion. When you speak on the phone, via email, online or offline with a customer, wear your passion on your sleeve. Next create an impact. How do you show your supporters that you are actually making a difference to the world? Remind your audience how much you care about the people in your enterprise and the environment. Paint a holistic view of why you matter and why your aim is for your supporters to matter as well. And then… Make every
experience a delightful one. Please your people. Please your enterprise. Please
your supporters. Be excellent when you deliver customer experience, in all
ways. |
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