Membership vs. Ad Hoc Networking? 

Networking, networking, networking – it’s all around us! It’s a long established word to literally “bring us all together” or to “make long term, mutually beneficial connections and relationships”.

1. Gives you access to a vast amount of opportunities.
2. Regular attendance demonstrates your commitment to getting to know people and to developing long term relationships.
3. Promotes a system of positive referrals and recommendations to others within your group.
4. Discounted services and benefits may apply

1. High priced membership initial cost (average price £500 + per annum)
2. Some groups don’t allow membership from those in the same industry
3. May limit the expansion of your connections
4. May develop a feeling of monotony

1. Gives you access to a vast amount of opportunities.
2. You choose your level of commitment/frequency
3. More flexible for cash flow particularly for start up businesses
4. Wider marketing for your product, service and yourself
5. Build positive associate connections with members of the same industry
6. Offers variety

1. Potential to take longer to engage and develop long term relationships

Face to face networking, at whatever frequency or style, is all about what works for you. You have the choice to do what you’re comfortable with, or to challenge yourself to step out of your comfort zone. It’s about being true to yourself; don’t try to be or become someone you’re not.

Written by Gail Gibson of True Expressions
Discovery, Change, Transformation