Saving 'not a priority' for consumers in the South 

New research from Nationwide Building Society

The credit crunch has been hitting the country hard, and new research released by the Nationwide Building Society suggests that consumer confidence with regards to saving in the South is low.

 

Just 25% of people surveyed felt that it was very important to save regularly, which is slightly lower than the national average of 27%.

 

Bad news for consumers: Nationwide's Director of Savings, Matthew Carter

Matthew Carter, director for savings at Nationwide, said: "The increasing cost of living is clearly having an impact on household finances and consumers in the South could well be prioritising bills over their savings.

 

"If the economic situation gets more difficult, without the money put aside to fall back on, these consumers may find the going gets even tougher."

 

Mel Turner-Wright