Record Breakers 

McArthurGlen’s Swindon Designer Outlet reports record breaking sales during the Christmas trading period...

 

Hosting over 90 high street and premium brands, the popular Swindon shopping destination saw an incredible increase in sales of 16% and 13% like-for-like sales helped by the recent long-awaited Long Shop launch, ground-breaking new play area and the flood of enticing new brands and restaurants.

 

Black Friday boost

 

The record smashing success of Black Friday weekend did not hamper post-Christmas spend as the centre experienced a record breaking Boxing Day with the highest turnover during the period.

 

Savvy shoppers descended in their droves at the start of the winter sale as shoppers sought to treat loved one’s with sumptuous gifts, with sales particularly peaking in leisure products which saw a spike of 13% in like-for-like sales and Beauty and Lingerie which saw uplifts of 26% and 12% respectively.

 

Tina Cumpstey, Centre Manager at Swindon Designer Outlet commented “Following our record Black Friday weekend, Swindon Designer Outlet achieved double figure sale increases and record breaking footfall during and after Christmas. We are confident that our unbeatable savings coupled with our recent centre regeneration, offered our shoppers a distinctive first-class shopping experience that they cannot find anywhere else."