Do You Create Obstacles in the Buying Process? 

 

How easy or difficult is it for your customers to buy from you?

Today my task was to search online for replacement tyres for my car. Presented with a range of website options to visit following a search I chose one. 

Once upon the site it was easy to navigate and the process was simple and effective. There were no obstacles to overcome as a potential customer.

Whether you have an online or offline business, your primary focus is to engage with and encourage customers to buy your product or service. 

The bottom line is that unless you gain customers who buy, your business will not work; you will have no business.

Reflecting on the ease of use whilst searching for replacement tyres, how easy do you make it for customers to buy from you?

Here are some useful tips to help you remove the buying obstacles for your customers:

- Use standard easy to navigate features on your website

- Include your contact number/email on each page of your website

- Include ‘click through’ direct email links

- Give the caller options to call back – landline/mobile

- Ensure your caller can reach the operator at any point during a call

- Create an email signature with ALL your contact details including telephone & mobile numbers, email, website, social media connections, blog etc

- If there is a problem or delay, make prompt contact with the customerBe proactive with all customer notifications

When you receive feedback from your customers saying, “It was such a pleasure to buy ‘X’ from ‘Y Business’ because the whole process was clear, easy to use and your customer service was excellent”, you know you’re onto a winning combination. 

Make it easy to buy and watch your sales grow!