8 Top Tips to Win Sales through LinkedIn 

 

Here are eight ways to help you improve your social media marketing strategy using the professional B2B platform of LinkedIn: 

- To connect with people you’d like to know, avoid using ‘friend’ or ‘colleague’. Instead send a tailored invite (not the default LinkedIn invitation) to connect. 

- If you share Groups with people you want to get to know, use ‘Groups’ as the reason to connect. Join the same Groups as your prospects. Alternatively ask for an introduction via an existing connection. 

- Use strong, relevant content to add value to your target market. Focus on enhancing peoples’ professional knowledge. Share content in a useful way for free. Sharing information can lead to generating calls and meetings. 

- Focus your content on the needs of your audience. What are your prospects interested in or looking for solutions for? View their profiles to see what their career history tells you, what companies and influencers do they follow, what are their outside-work interests, what Groups are they involved in? 

- Groups can be excellent as communities however evaluate them on an individual basis to determine their worth. Groups allow you to send a free direct message to anyone you share a Group with – a great way to connect with key prospects.

- Have a strategy to avoid a scattergun approach to doing ‘everything’ on LinkedIn. Find your prospects using LinkedIn’s advanced search function, available on a free LinkedIn account. 

- The advanced search function can help to find prospects based on specific criteria (name, location, employer and job title. Using Boolean strings (AND/NOT/OR) to further refine your searches (“events manager” OR “head of events”, and “head of marketing” NOT director). 

- Share your most useful research, white papers, thought leadership articles and insights on a regular basis.  

Follow these tips and you're almost sure to seal the deal on any sale you can lay your hands on.