Wootton Bassett is a commercial centre within itself.

With its thriving High Street and market every Wednesday, it offers an excellent mix of shops including big brands such as Boots and Peacocks and a healthy range of more specialist independants. And because of its excellent links to the M4, the town is also the home to a variety of business services and larger employers.

One such outlet in the High St. in the award-winning Crump Butchers, famous for its 'Bassett Banger' and for offering an unrivalled selection of British meat that is popular not only in the Town but across the whole County.

Crump Butchers

Manager, Andy Crump, says: "We've been serving the Wootton Bassett Community for over 17 years, and couldn't think of a better location for our business. The people here are just so friendly."

But Bassett is not just famous for its sausages!

At Christmas time, the High Street is especially popular because of its great range of quality gift shops, jewellers and other specialist retailers. Deacon & Son, Swindon's oldest and most established Jeweller and Watchmaker, also have had a shop in the Town for nearly 30 years and have recently moved 'across the street' to even larger premises.

Deacon & Son Jewellers

Body and Soul, another of Bassett's success stories has seen business boom since they opened their shop in 1997 offering alternatives therapies and other gifts.

"The High Street is always busy and because it offers such a diverse variety of shops and services, we find a lot of our customers come here to find a present that's just a little bit different," said owner, Vanessa Oram.

Body and Soul

The High Street also boasts a number of smaller shopping areas just off the main thoroughfare. In 'Boroughfields' for instance you will find a number of specialist shops for things like travel, books and crafts as well as well-known names such as Peacocks and Budgens. The tourist information centre and library is also located here, plus the Delicias coffee shop and wine bar - the ideal place to grab a drink and a bite to eat, day or night.

	Bassett Books
	Cannon Travel

Also just opened in Boroughfields is bridalwear specialist, The Belle Bridal Studio.

Owner, Denise Holmes, thinks that her new location is perfect not only for her local customers but also those visiting from Bath, Bristol and London.

"When I was looking for the right outlet for my bespoke range of wedding and evening dresses, shoes, tiaras and other accessories, I knew Bassett was just right," she said.

Belle Bridal Studio

Explore the Town some more and you'll find other outlets just off the beaten track. Across the road is Potter's Walk, a tiny off-shoot boasting a superb delicatessen, Delicias, (the sister shop of the cafe and wine bar), a florist and picture framing experts Framing and Stamping.

	Delicias
	Framing and Stamping

Prime examples of the type of shops you'll discover elsewhere include a wonderful emporium of flowers and gifts at The Guelder Rose; a music connoisseur's heaven at Brian Tayor Music; an electrical aladdin's cave at Bassett Electrical Services in the Arcade; and an unbeatable range of high quality bridal and dress fabric at Cloth of Gold.

For those needing to do their weekly grocery shop while in town, Wootton Bassett is also ideally served by their main supermarket, Somerfield's, perfectly located at the bottom end of the High Street, just opposite the Town Hall.

	The Guelder Rose
	Brian Taylor Music
	Bassett Electrical Services
	Cloth of Gold
	Somerfield's

All in all, Wootton Bassett's unique character offers an alternative shopping experience just 15 minutes from the centre of Swindon. For a break from the usual hussle and bussle and a great place to browse, it's well worth a visit.

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